Research from the Korn Ferry Institute supports this paradigm shift in perceptions about coaching. The research found that most people rate "coaching and developing others" among the top three most important leadership competencies, according to 360-degree assessments. Although this competence is rated highly, it is consistently the least practiced competency worldwide. Why does this knowing/doing gap exist? Leaders say it is because they do not have enough time; they do not know a proven process; and/or they feel it will slow down their immediate performance. These reasons, dare we say excuses-carry serious risks. If you don't take the time to coach and develop team members now, you will pay for it later-guaranteed.
Using a haphazard, gut-feel coaching approach, only when it is convenient, yields haphazard results. If you neglect coaching to drive short-term results, you will handicap your team's ability to sustain performance over time. Coaching your team is the ultimate pay-me-now or pay-me-later leadership proposition. Applying a consistent approach to coaching others is fun-damental to leadership excellence today.
Sources: Kevin Cashman, "Leadership from the inside out: Eight Pathways to Mastery," Forbes.com
The power of positive coaching, Lee J. Colin, PhD & Julie Davis-Colan