Understanding Generations

In today's world, we have more generations than ever. It is important to steer communication, engagement, trust, and performance across generations including Gen Z, Millennials, GenX, and Baby Boomers based on Jason Dorsey's latest research. Learn why different generations experience the same challenges differently—such as working remotely—and what to do about it to drive results while increasing motivation, loyalty, and collaboration.

By understanding these new insights, strategies, and specific actions, we can apply them to keep different generations working together, focused, and motivated. Not only is iGen a large generation and very different than Millennials, but iGen are already influencing marketing, technology and workplace trends in a major way. Whether you call them iGen, Gen Z or Centennials, this new generation of consumers, employees, and voters are going to have an impact immediately.

“There has never been a more urgent and important time to understand Gen Z and Millennials in every business sector,” said Jason Dorsey. “Millennials now outspend every other generation of consumers and are the largest group in the workforce. Gen Z, already age 23, are ushering in a new era of communication, engagement, and expectations that will drive new change in every industry and market.”

Source: jasondorsey.com/blog/the-rise-of-greenwashing/